Lexus RX Shines Bright – Powering India’s Luxury SUV Boom
India’s luxury SUV market has been buzzing with energy, and at the center of this growth story is the Lexus RX. With its hybrid powertrain, bold design, and customer-first approach, Lexus India’s premium SUV has not only turned heads but also accelerated the brand’s market performance in 2025. Recent data shows that the Lexus RX recorded an 18% rise in sales between January and September 2025 compared to the same period last year — a clear reflection of its growing popularity among Indian luxury car buyers.
Strong Demand in the Premium SUV Segment
The premium SUV market in India is witnessing strong expansion, driven by evolving consumer preferences and a growing appetite for high-end mobility. Urban professionals and families alike are now prioritizing comfort, technology, and sustainability — areas where the Lexus RX continues to deliver with distinction.
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September 2025 turned out to be an especially strong month for Lexus India. The brand reported a 38% year-on-year jump in RX sales during the month, further reinforcing the model’s role as a key growth driver. SUVs have become the backbone of Lexus India’s lineup, with the NX, RX, and LX models collectively delivering a 58% sales increase in September 2025, making up 54% of Lexus India’s total monthly sales.
Lexus RX’s Growing Popularity
The Lexus RX has established itself as the heart of Lexus India’s SUV portfolio. Its design language, refined hybrid powertrain, and plush interiors have struck the right chord with Indian buyers looking for something distinctive yet responsible.
Hikaru Ikeuchi, President of Lexus India, summed it up well: “The luxury SUV segment in India continues to witness remarkable growth, driven by evolving lifestyles and a growing preference for versatile mobility solutions. For Lexus India, this segment remains a cornerstone of our success. The RX, in particular, has once again reaffirmed its position as the foundation of our SUV portfolio.”
This confidence is backed by solid performance on the ground. With cumulative growth of 18% this year, the Lexus RX continues to deepen its connection with customers across major Indian cities.
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Key Factors Behind the Sales Surge
Several factors are driving the success of the Lexus RX in India. First and foremost is its hybrid technology. The RX is available in two variants — the RX 350h and the RX 500h F-Sport. The RX 350h combines a 2.5-litre inline 4-cylinder engine with a high-output electric motor, delivering smooth performance and impressive fuel efficiency. The RX 500h F-Sport, on the other hand, adds a sporty dimension with a 2.4-litre turbocharged engine, 6-speed automatic transmission, and eAxle for enhanced driving dynamics.
Another major contributor is Lexus’s reputation for reliability and craftsmanship. The Lexus RX interior blends fine materials, precision detailing, and intuitive technology to create a serene, first-class experience. Passengers appreciate the quiet cabin, spacious layout, and advanced comfort features — all hallmarks of the Lexus brand.
Finally, Lexus India’s recently launched Smart Ownership Plan (Assured Buyback) has made the Lexus RX even more accessible. The plan offers greater flexibility and affordability, giving buyers the freedom to upgrade to a new Lexus model without long-term financial commitments. It’s a move that aligns perfectly with modern consumer expectations.
Competition and Market Outlook
The luxury SUV segment in India is fiercely competitive, with players like the BMW X5, Mercedes-Benz GLE, and Audi Q7 holding strong positions. However, the Lexus RX distinguishes itself through its hybrid advantage, low maintenance costs, and smooth, near-silent drive.
While European rivals rely heavily on diesel or mild-hybrid setups, Lexus has gone all-in on full-hybrid technology — a decision that’s beginning to pay off as Indian cities move toward stricter emission standards. This sustainable edge gives the Lexus RX a unique market positioning, appealing to environmentally conscious buyers who refuse to compromise on performance or luxury.
Market experts believe that as hybrid and electric technology continue to gain traction, Lexus’s consistent strategy will help it secure a larger share of India’s growing premium segment.
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The Road Ahead for Lexus in India
Looking forward, Lexus India appears well-positioned for sustained growth. The success of the Lexus RX has not only strengthened the brand’s image but also reinforced confidence in hybrid luxury vehicles. With an expanding dealership network and a customer-focused ownership model, Lexus is steadily building a loyal base of Indian buyers.
As India’s luxury car market matures and sustainability takes center stage, the Lexus RX will likely continue to be the brand’s star performer — blending luxury, innovation, and responsibility in equal measure.
The above news article is based on recent automotive industry updates. Figures and statements are subject to change as per official data.
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