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Maruti Suzuki’s First EV ‘e-VITARA’ PM Modi to Launch from Assembly Line – A New Era for India’s Electric Mobility

India is all set to witness a historic milestone in its automotive journey. On August 26, 2025, Prime Minister Narendra Modi will officially launch Maruti Suzuki’s first electric vehicle (EV), the e-VITARA, directly from the assembly line at the Hansalpur plant in Gujarat. This is not just the beginning of Maruti Suzuki’s EV chapter but also a defining moment in India’s push toward becoming a global hub for electric mobility.

On August 26, 2025, India is set to witness a groundbreaking moment in its automotive journey as Prime Minister Narendra Modi flags off Maruti Suzuki’s first-ever Battery Electric Vehicle (BEV), the e-VITARA, from the Hansalpur factory in Gujarat. This isn’t just a car launch—it’s a bold statement about India’s growing role in the global electric vehicle (EV) revolution. With the e-VITARA, Maruti Suzuki is not only entering the EV market but also positioning India as a global hub for electric vehicle manufacturing. Let’s dive into why this launch is a game-changer for India’s electric mobility future.

A New Chapter for Maruti Suzuki

Maruti Suzuki, India’s largest carmaker, has long been synonymous with affordable, reliable vehicles. The e-VITARA marks a significant shift, blending Maruti’s legacy of accessibility with cutting-edge electric technology. Built on the dedicated HEARTECT-e platform, this electric SUV is designed for efficiency, performance, and sustainability. It’s not just for Indian roads—Maruti plans to export the e-VITARA to over 100 countries, including developed markets like Europe and Japan. This move underscores the “Make in India” initiative, showcasing India’s manufacturing capabilities on a global stage.

The e-VITARA will make its public debut at the Bharat Mobility Global Expo 2025 in New Delhi on September 3, 2025. With its sleek design, advanced features, and competitive pricing, it’s poised to take on rivals like the Hyundai Creta Electric, Tata Curvv EV, and MG ZS EV. But what makes this SUV stand out? Let’s explore its features and what it means for Indian EV buyers.

Maruti Suzuki's First EV 'e-VITARA' PM Modi to Launch from Assembly Line – A New Era for India's Electric Mobility — via Getty Images

What Makes the e-VITARA Special?

The e-VITARA is packed with features that cater to modern drivers. Available with two battery options—49 kWh and 61 kWh—the larger battery promises an impressive range of over 500 km on a single charge. This makes it ideal for both city commutes and long road trips. Its exterior boasts a futuristic design with LED headlights, taillights, and stylish 18- or 19-inch alloy wheels. Inside, you’ll find a premium cabin with a 10.25-inch touchscreen infotainment system, a 10.1-inch digital driver’s display, and a suite of Level 2 Advanced Driver Assistance Systems (ADAS) for enhanced safety.

Safety is a priority, with seven airbags, a 360-degree camera, and robust structural integrity. The e-VITARA also offers connected car technology, wireless charging, and a spacious interior, making it a compelling choice for families and tech-savvy buyers. Priced between ₹15-25 lakh, it aims to strike a balance between affordability and premium features, a hallmark of Maruti’s brand ethos.

Boosting India’s EV Ecosystem

The e-VITARA launch isn’t just about a new car—it’s about building a sustainable EV ecosystem in India. During the event, PM Modi will also inaugurate localized production of hybrid battery electrodes at the TDS Lithium-Ion Battery Plant, a joint venture between Toshiba, Denso, and Suzuki. This facility will produce over 80% of the e-VITARA’s battery pack locally, reducing reliance on imports and strengthening India’s self-reliance in EV manufacturing. This is a crucial step toward Maruti’s ambitious goal of launching four EVs by 2030 and capturing a 15% share of its sales from BEVs.

Maruti is also addressing the practical challenges of EV adoption. To tackle range anxiety, the company is introducing smart home chargers and expanding fast-charging infrastructure across 100 cities. Additionally, Maruti plans to establish 1,500 EV-enabled service workshops in 1,000 cities, ensuring seamless maintenance and support for EV owners. These initiatives make the e-VITARA not just a car but part of a broader vision for accessible electric mobility.

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Challenges on the Road Ahead

While the e-VITARA’s launch is a milestone, challenges remain. A global shortage of rare earth elements has forced Maruti to scale back production targets from 26,500 to 8,200 units for the first half of 2025. High battery costs also pose a hurdle, potentially impacting pricing and affordability. Additionally, India’s charging infrastructure, while improving, is still limited outside major cities, which could deter buyers in smaller towns.

Competition is another factor. The e-VITARA will face off against established players like the Tata Curvv EV and upcoming models like the Hyundai Creta Electric. To stay ahead, Maruti will need to leverage its extensive dealer network, trusted brand reputation, and competitive pricing to capture market share.

Why the e-VITARA Matters for India

The launch of the e-VITARA is more than a product unveiling—it’s a signal of India’s ambition to lead in the global EV market. By manufacturing EVs for export, Maruti Suzuki is putting India on the map as a hub for sustainable mobility. The localized battery production and expanding charging infrastructure also pave the way for wider EV adoption, making electric vehicles more accessible to the average Indian consumer.

For buyers, the e-VITARA offers a blend of practicality, technology, and eco-friendliness. Its competitive range, modern features, and Maruti’s renowned after-sales support make it an attractive option for those looking to switch to electric. As India pushes toward its net-zero goals, vehicles like the e-VITARA will play a pivotal role in reducing carbon emissions and promoting sustainable transportation.

The Road to a Greener Future

The e-VITARA’s launch marks the beginning of a new era for Maruti Suzuki and India’s automotive industry. With its focus on innovation, localization, and accessibility, Maruti is setting the stage for a cleaner, greener future. While challenges like supply chain constraints and infrastructure gaps remain, the company’s proactive approach—through partnerships, charging networks, and service expansion—shows a commitment to overcoming these hurdles.

As PM Modi flags off the e-VITARA, it’s a moment of pride for India. This electric SUV isn’t just a vehicle; it’s a symbol of India’s growing influence in the global EV landscape. Whether you’re an EV enthusiast or a curious buyer, the e-VITARA is worth watching. Get ready to plug into the future of mobility—India’s electric revolution has officially begun!