Record Car Deliveries on Dhanteras 2025: GST 2.0 Boosts Festive Sales

This Dhanteras, the Indian car market has experienced an unprecedented surge in deliveries. Walking through showrooms, you can see the excitement on buyers’ faces. Maruti Suzuki, Hyundai, and Tata Motors have all reported record-breaking deliveries during this festive season. The main factor behind this growth is GST 2.0, which has improved customer confidence and made the car-buying process smoother.

For customers, Dhanteras is not just a festival; it is also considered an auspicious time to buy new vehicles. This year, the sentiment-driven boost has translated into significant sales, marking one of the strongest festive periods in recent years.

Maruti Suzuki: Achieving the Highest-Ever Dhanteras Delivery

Maruti Suzuki, India’s market leader, is on track to achieve its highest-ever Dhanteras deliveries. The company has already delivered 38,500 cars and expects this number to rise to 41,000 by the evening. According to Partho Banerjee, Senior Executive Officer of Marketing & Sales, an additional 10,000 deliveries are expected the next day, taking the total to approximately 51,000 units—nearly 10,000 more than last year.

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The automaker has kept its production lines active over the festive weekend and extended showroom operating hours. Since the recent price revision, Maruti Suzuki has received 450,000 bookings, including 100,000 small car orders. Daily bookings average 14,000 units. Retail deliveries have already crossed 325,000, which is over 50% higher than last year’s festive window.

Maruti’s SUV and hatchback models continue to drive demand. Customers are taking advantage of financing options and incentives, making Dhanteras a key sales milestone.

Hyundai: 20% Growth Fueled by Festive Optimism

Hyundai Motor India is also enjoying strong festive momentum. The company expects around 14,000 deliveries during the Dhanteras period, reflecting a 20% increase over last year. Similar to Maruti, Hyundai has spread deliveries across two days to align with customer preferences.

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The brand reports high urban demand, particularly for compact SUVs and premium hatchbacks. GST 2.0 has improved transparency in pricing and added confidence to the purchase journey. Hyundai dealerships are efficiently managing handovers to ensure a smooth customer experience.

The company is also preparing for the future, with plans for expanded model lineups and increased EV offerings. These efforts reinforce Hyundai’s position in the festive retail market.

Tata Motors: Capturing Tier-II and Tier-III Market Demand

Tata Motors Passenger Vehicles expects over 25,000 deliveries during the Dhanteras-Diwali window. The main driver is demand from Tier-II and Tier-III cities, where car purchases remain deeply traditional and aligned with festival timings. Amit Kamat, Chief Commercial Officer, highlighted that deliveries are scheduled over two to three days to match regional mahurats.

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Tata’s SUV lineup, including premium models and growing EV options, has helped maintain high enquiry-to-delivery conversion rates. GST 2.0 has further increased customer confidence. The company reports consistent demand across small, mid-size, and SUV segments.

This year, Tata has also focused on after-sales support and customer engagement, ensuring a smooth buying and delivery process during peak festive traffic.

Positive Signals for Indian Auto Retail

Across the Indian auto market, this Dhanteras shows that festive sales are more than just a seasonal spike. Customer sentiment is strong, buyers are intentional, and easier financing along with GST 2.0 clarity has boosted confidence. Dealers report sustained footfall and strong demand for SUVs, hatchbacks, and EVs.

Industry analysts see this as a positive signal for the wider economy. The rise in festive purchases reflects growing disposable income, renewed consumer optimism, and the increasing appeal of electric vehicles in India.

This article is for informational purposes only and should not be considered as financial, investment, or purchasing advice.