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Hyundai Aura SX Variant Hits Indian Market at Rs. 8.24 Lakh with Premium Upgrades

Hyundai Motor India has unveiled the refreshed Hyundai Aura SX variant, bringing a host of premium features to the compact sedan segment. Priced at Rs. 8.24 lakh (ex-showroom) for the petrol variant and Rs. 9.20 lakh (ex-showroom) for the CNG option, the updated Aura SX aims to elevate the driving experience for budget-conscious buyers seeking style, comfort, and modern technology. Launched in September 2025, this update strengthens Hyundai’s position in the competitive sub-4-meter sedan market, rivaling models like the Maruti Suzuki Dzire, Tata Tigor, and Honda Amaze.

New Features for Enhanced Appeal

The 2025 Hyundai Aura SX variant introduces several upgrades that were previously exclusive to higher trims like the SX+ AMT and SX(O). These enhancements focus on improving aesthetics, comfort, and convenience, making the Aura SX a compelling choice for families and fleet operators alike. Key additions include:

Projector Headlamps: Offering improved nighttime visibility with a sleek, modern look.
Fully Automatic Temperature Control (FATC): Ensuring a comfortable cabin environment with precise climate management.
8-Inch Touchscreen Infotainment System: Equipped with Apple CarPlay and Android Auto for seamless smartphone integration.
Reverse Parking Camera with Static Guidelines: Enhancing safety and ease during parking maneuvers.
Smart Key with Push-Button Start/Stop: Adding a touch of premium convenience.
15-Inch Diamond-Cut Alloy Wheels: Elevating the sedan’s stylish exterior.

These features make the Aura SX a well-rounded package, balancing practicality with a premium feel, all while maintaining affordability.

Pricing and Variants

The updated Aura SX has seen a modest price hike of Rs. 9,000 compared to its predecessor, reflecting the added features. The pricing details are as follows:

Petrol Manual: Rs. 8.24 lakh (ex-showroom)
CNG Manual: Rs. 9.20 lakh (ex-showroom)

The SX trim slots below the top-spec SX(O) variant and offers both petrol and CNG powertrain options, catering to diverse customer preferences. The price positioning makes it a strong contender in the compact sedan segment, offering more features than entry-level trims without the premium cost of top-tier variants.

Powertrain and Performance

Under the hood, the 2025 Hyundai Aura SX retains its reliable 1.2-liter Kappa naturally aspirated petrol engine, delivering 82 bhp and 114 Nm of torque. The CNG variant produces 68 bhp and 95.2 Nm, optimized for fuel efficiency. Both powertrains are paired with a 5-speed manual transmission, known for its smooth and effortless operation. While an AMT option is available in other trims like the Aura S, the SX variant sticks to the manual gearbox, appealing to drivers who prefer a more engaged driving experience.

The Aura’s fuel efficiency is a strong selling point, with the petrol variant offering an ARAI-claimed mileage of 17 kmpl, while the CNG version delivers an impressive 22 km/kg. These figures make it a practical choice for cost-conscious buyers, especially in the face of fluctuating fuel prices.

Safety and Design

Safety remains a priority for Hyundai, with the Aura SX equipped with a robust set of features. The sedan comes with six airbags as standard across all variants, along with ABS with EBD, Electronic Stability Control (ESC), and Hill-Start Assist Control (HAC). The inclusion of a tire pressure monitoring system (TPMS) and ISOFIX child seat mounts further enhances its family-friendly appeal.

Design-wise, the Hyundai Aura SX maintains its sleek and contemporary look, with a refreshed front grille and LED daytime running lights (DRLs). The dual-tone cabin, accented with copper trim elements, adds a touch of sophistication, while the spacious interior and 402-liter boot make it ideal for small families and long drives.

Market Positioning and Competition

The Hyundai Aura SX is strategically positioned to attract buyers looking for a feature-rich compact sedan without breaking the bank. It competes directly with the Maruti Suzuki Dzire, which dominates the segment, as well as the Tata Tigor and Honda Amaze. The Aura’s combination of modern features, safety equipment, and competitive pricing gives it an edge, particularly for buyers prioritizing value for money.

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Hyundai’s focus on consistent updates, such as the introduction of the Corporate variant earlier in 2025 and the AMT option for the S trim, demonstrates its commitment to keeping the Aura relevant in a rapidly evolving market. The addition of projector headlamps and automatic climate control to the SX trim further enhances its appeal, making it a strong alternative to pricier rivals.

Why Choose the 2025 Hyundai Aura SX?

The updated Hyundai Aura SX is ideal for buyers seeking a practical yet stylish compact sedan. Its blend of modern features, efficient powertrains, and robust safety equipment makes it a versatile choice for urban commuters and small families. The modest price increase of Rs. 9,000 is justified by the premium additions, ensuring the Hyundai Aura SX remains a value-driven option in its segment.

For those interested in booking the 2025 Hyundai Aura SX, it is available at Hyundai dealerships across India and can be reserved online via the official Hyundai India website. With the festive season approaching, this launch is well-timed to capitalize on the growing demand for feature-packed, budget-friendly sedans.

Disclaimer: Prices mentioned are ex-showroom and may vary based on location and applicable taxes. For the latest offers and on-road prices, contact your nearest Hyundai dealership.